A helpful guide in understanding what a sales funnel is and how it works.

In order to understand what a sales funnel is and how it works we must imagine an actual physical funnel, a physical funnel much like the picture below with a wide opening tapering down into a small spout. This exact design guides a fluid or fine material from a large opening into a specific small opening with precision.

When we think of sales and process of achieving a sale, we want to achieve the same result, the question now becomes ‘how do we achieve this?’ in the digital world.

Well we break the concept or idea up into 4 distinct steps.

4 main steps of a funnel are;

  • Awareness
  • Interest
  • Decision
  • Action

How does a sales funnel work?

The sales funnel essentially is a series of steps designed to guide a visitor or a prospect toward a buying decision. Think of it as a dedicated salesperson in a physical store, guiding you through the isle to a specific product that you required from the start.

The steps in the funnel are composed of different marketing assets that do the actual work of selling.

How do I create a sales funnel?

There are various ways in creating a sales funnel but here is a 5-step guide to understand the process.

Step 1: Identify Your Audience – the prospects you want to target. Use google analytics software to understand your audience size and demographic, be specific.

Step 2: Make your Audience Aware – post articles that guide and help your audience. Use various social media platforms, Facebook, Twitter, Instagram etc. to create and draw attention to your business.

Step 3: Educate Your Audience – Educate your prospects on a topic to create interest in the topic, then send emails, blog links and whats app messages to those audience members through various different campaigns using software, similar to mail chimp.

Step 4: Make an offer – create an offer for the audience or prospect to make a decision.

Step 5: Create an action point – At this point the prospect must be fully committed emotionally to take action in order to make payment which results in a sale.

You can tie up all these steps using a software tool called Click Funnels. Create a Click Funnel account today by clicking on this link.

Or you can acquire our services at the Digital Ninja to it for you, get in contact with us by filling in your details at on the contact us page or you can click Here to book a strategy call.

Do I really need one?

Well if you want to optimize sales, then Yes, if you have a physical brick and mortar store, the Yes. If you have an online store, then Yes, I you have non-profit organisation, then Yes. Everyone needs a sales funnel. Websites are outdated, not effective and can’t track your return on investment.

In conclusion, a sales funnel drives traffic for a specific goal and that is to make a sale. Sales drive business and if you have a salesperson that works 24/7 around the clock, what better way to increase sales & revenue.

If you find this content relevant and want to chat to us, get in contact with us. Schedule a meeting and we will get you started with your own funnel.

If you are interested in a Free Audit click HERE

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What is a Facebook Pixel?

Essentially a  Pixel forms part of code that is placed on websites in order to gather data. This data is processed into different categories called events. In order for digital marketing to be effective we need to understand what our audience’s or customers do on our sites or on our online stores.

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Why is it important for your website to have one?

The Facebook Pixel provides important data which can be used to create better and more effective Facebook ads. It also helps to track your conversion rate of people seeing your ad, to actually clicking your ad and ultimately purchasing something from you. Using this recorded data, we can then see an accurate return on investment.

The importance of a FB Pixel should be highlighted even though you don’t run FB ads you should allow us to install one immediately in order to gather information upfront and when you are ready run ads we don’t have to start from scratch.

Using an overview we know that FB Pixel can be used Facebook conversion tracking, FB re-targeting, FB lookalike audiences, optimization and in depth metrics analysis.

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What sort of data can you track or gather?

There are 17 standard Facebook pixel events which can be tracked

  • Purchase: Someone completes a purchase on your website.
  • Lead: Someone signs up for a trial or otherwise identifies themselves as a lead on your site.
  • Complete registration: Someone completes a registration form on your site, such as a subscription form.
  • Add payment info: Someone enters their payment information in the purchase process on your website.
  • Add to cart: Someone adds a product to their shopping cart on your site.
  • Add to Wishlist: Someone adds a product to a Wishlist on your site.
  • Initiate checkout: Someone starts the checkout process to buy something from your site.
  • Search: Someone uses the search function to look for something on your site.
  • View content: Someone lands on a specific page on your website.
  • Contact: Someone contacts your business.
  • Customize product: Someone selects a specific version of product, such as choosing a certain colour.
  • Donate: Someone donates to your cause.
  • Find location: Someone searches for your business’s physical location.
  • Schedule: Someone books an appointment at your business.
  • Start trial: Someone signs up for a free trial of your product.
  • Submit application: Someone applies for your product, service, or program, such as a credit card.
  • Subscribe: Someone subscribes to a paid product or service.
Image result for facebook pixel

Can You set one up for me?

Yes, most definitely we can, get in contact with us or follow this link to leave your details. Click HERE to receive a free Audit

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What is the lifetime value of a client? And how do I calculate it?

To understand the lifetime value of client we must define the different components as we are dealing with time and value. Time as in retention time period of the customer and value as in the average value in currency. The lifetime value of the client can then defined as per the image below.

LTV = Average Value of Sale x Number of Transactions x Retention Period.

CLV = LTV x Profit Margin

When you understand this formula we can see that the value of one customer is extremely important to your business and protecting that value is off utmost important. One of the components in the formula is retention time period, to maximize the LTV we have to try increase the time period of retaining a customer, the longer the client stays a customer the greater the LTV value will be. Simultaneously we want to maximize the number of transactions the customer produces  within the time period, this too effect the LTV with great effect.

Let’s put his into an example specific to the Microblading industry.

For this explanation we will assume the cost of Microblading today is a R1500, a 6 week Touch up is R750 and an annual fill is R1000.

So potentially we have 3 payments within a year with one client.

LTV = R1083 x 3 x 1

LTV = R3250

CLV = R3250 * 80%

CLV = R2600

So you can see that one client is not just worth the initial procedure cost, we need that customer to maximize their spend to achieve the full spend at your salon.

On a turnover calculation 1 client is worth R3250 per year, now we as digital marketers here at the Digital Ninja need to strategize and campaign to get more of these R3250 client through your business, once we have achieved an plugged a pipeline of customers lining up at your door we are growing the business substantially.

Did you know on an evolving 12 month basis, if you land 1 new client a day with the LTV calculated at R3205, you are running a R1 186 250 business in turnover at best, at worst you just use the initial procedure cost you are running R547 500 business in turnover. These are amazing but simple number broken down to achieve a goal, in order to achieve that goal for your business.

If you want to receive a Free Audit, click HERE and we will most definitely help grow your business guaranteed.

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What can digital marketing do for your business?

That is a very good question in today’s high paced business world. Did you know According to a Microsoft study the average attention span of a human is 8 seconds. As digital marketers ans knowing this information, we can design campaigns, strategize our approach and deliver content through technology that can capture audiences in order to drive sales.

Sales! Everyone needs it right, for a business to thrive sales needs to top priority and we need marketing to drive those sales. Marketing has evolved at a fast pace with various platforms to post and view content on. Digital marketing is more than just brand exposure on these various platforms, it allows us to market a proposal or deliver a jaw dropping offer, it allows us to reach a specific customer and eliminates the “one shoe fits all approach”.

Digital marketing allows more than that, it allows us to generate high quality leads, build campaigns, automate systems and most importantly drive sales and grow your business.

By building a pipeline for sales through a sales funnel, it allows business owners to make executive decisions over there business, rather than worry where their next client is going to come from. This sales funnel is set up in a way that automates the selling process, generates the lead, makes the sale and responds with follow up email sequence. Sound to simple right, but that’s how easy it is.

Digital marketing through The Digital Ninja can set your business apart from your competition, with highly specialised digital marketers this team will literally help grow your business with optimised strategies overnight.

Digital Marketing is by far the most cost-effective solution to marketing. Don’t be left behind, let us grow your business and produce the results you need.

For a FREE Audit click HERE and let us help grow your business.

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I post on Facebook, how are you different?

That is a very good question and one has to understand how FB works in order to answer this question. Facebook just like any other social media platform is a business, and a very good one I might add. Just like any other good business Facebook wants to maximize its revenue, its reach and gather as much information from users across the world as possible.

This information does not come cheap and Facebook allows marketers to use this information in a very positive way. Hold this thought, I will come back to it in a moment.

If you post something on your wall, chances are that not a lot of people will see your post, this is called organic posting. Research from Social@Ogilvy suggests that for Pages with more than 500,000 Likes, organic reach could be as low as 2%. Based on the figures above, that means a Page with 10,000 fans could expect just 650 of them to actually see that Page’s posts in their News Feeds. Wow that is insane, only 2% of people see your post organically, that is a very low number. If you are planning to build your brand, increase your likes make sales through your FB page, I have to tell you that based on those figures your chance of success is very low.

How do I increase those stats? you might ask. Well you have to advertise is the most simple answer, it not the only answer, but most cost effective to achieve a return on investment. Now that is where we at The Digital Ninja can help you, we have studied and understand how Facebook algorithms work, we will building Audiences , installing tracking codes and structure campaigns that generate leads optimise your conversion and increase sales to your Microblading Salon.

Microblading is a very niche industry, and the service is in great demand among women, tapping into that specific market successfully and increasing your salons sales revenue, you will have to align yourself with a digital marketer to achieve these results.

Here at The Digital Ninja we have laser focused strategy that will increase leads, increase conversions and ultimately increase sales revenue. That is what sets us apart, strategy and an amazing winning formula. Traditional marketing is outdated, slow and definitely not effective. The Digital Ninja applies the latest knowledge and skills when it comes to marketing online, unlike others we track our clients performance, enhance the campaign and refine the audiences to achieve money back guaranteed results.

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That is what sets us apart from the rest, if you are interested in a FREE Audit, click HERE and let us grow your business.

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Can digital marketing be automated ?

When talking anything digital our minds wonder off to this notion of robotics or automation, well mine does when I think anything digital. You see in most cases structures and systems can be put in place in order to automate the process and do the heavy lifting. In most cases, manual human intervention is still required.

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As we live in a digital age, with various social media platforms delivering sound, video and image content, I believe that a large chunk of the work can be automated, however, digital marketers still have set the parameters, define the campaigns, strategize our deliverables, determine our target market, build our sales funnels, set up a leads database and send out emails. Wow that’s a mouthful. Unfortunately, there is no way of getting away from the work or the workload when it comes to marketing. That is why it is so important to find a someone who specialises in digital marketing within your market; you want to get it right the first time. With this digital age every platform, every detail, every campaign becomes highly specialised.

Now you ask me, “…but wait you said some work can be automated.” The part of the value chain that can be automated once set up, is the running of your Face Book ads, Google Ads, data and lead capturing and then confirmation or thank you e-mail. That does form a large part of the work, but the setting up and researching the work in order to get it right the ‘first time’ and make the campaign a success is most important. If this is done correctly, the leads and conversions will follow, and a solid data base of potential customers will develop.

In conclusion, the thought of a digital marketing being automated completely is not possible, however we have amazing software that provides some help in order to facilitate and assist this mindset of automation.

If you would like us to do a Free Audit , click HERE. Let us help grow your business.

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What is an Audience and what are the different types of Ad Audiences that you get in Facebook?

By definition an audience is the assembled spectators or listeners at a public event such as a play, film, concert, or meeting.

Facebook is considered a public platform and this specific public platform has many spectators, listeners and people that interact with this platform, socially, privately and business alike.

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*Image from AdEspresso

According to Facebook Audience targeting helps you show your ads to the people you care about. There are two general approaches you can take to creating a target audience: specific and broad. The approach you choose depends on what you’re trying to accomplish and what resources you have available.

  • Targeting specifically – are relatively strict set of parameters to work within while finding the best people to show your ad to. Learn more about demographic targeting, or Custom or Lookalike Audiences.
  • Targeting broadly – you’re mostly relying on our delivery system to find the best people to show your ad to. This approach can lead to us finding potential customers you never would’ve known about otherwise. It’s also a good approach if you’re not sure who you want to target.

However, we do not want to interact with everyone, we want to be specific, tailor made and to the point to maximize ROI and only deliver a message to selected group of people. In order to do this, we need to build and define our audiences. In Facebook we get the following different types of audiences.

  1. Custom Audiences from your website
  2. Custom Audiences from customer lists
  3. Engagement Custom Audiences
  4. Lookalike audiences
  5. Ad targeting
  6. Overlapping audiences

These various types of audiences allow us to target the right people who we believe will receive your message best.

At The Digital Ninja, we take our time developing the best Audience for our customer, thus making sure we spend the right amount of ad spend on the right audience. This increases the conversion rate of the leads generated and ultimately more sales for your business.

If you like us help grow your business, click HERE for a Free Audit.

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Strategy is the key to your online success.

That statement alone is one the most if not the most important statement in growing your business this year.

One must understand that one does not build a house without designing the floor plans, one does not build a car before sculpting the car out on a 3D scale model, one does not achieve a certain level of fitness with out a fitness plan. Therefore, one does not succeed online and grow your business without developing a detailed strategy plan.

The Digital Ninja prides itself in setting out and building a strategy before going live with a Facebook or Google ad campaign. Strategy is the blueprint in achieving mind blowing results and increasing leads for customers in a way that is proven and converts high quality hot leads into paying customers.

We have a passion for the Microblading industry, and we have made it our mission to understand how to help Microblading Salons like yours succeed! Unlike most social media agencies who focus on generic marketing, we specialise in one thing and one thing only – finding you more leads and customers. Our approach is unique and different in that we believe in measurable return on investment. Our lead generation campaigns are highly focused, directly measurable, and very profitable. 

The Digital Ninja assesses meticulously your online presence, looking if you have a tracking code installed, build audiences, designs funnels, drives traffic to blog articles in order to track data to target and market products and sell special offers in order to gain paying customers.

At the end of the day the results are which speak the loudest, let us put a strategy in place for your business, let us generate 30-50 Leads Guaranteed for you, or your money back.

If you are interested in Free Audit, click HERE

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What is a reasonable time to expect a return on your ad spend?

ROI is the goal and the driving force behind achieving results for every digital campaign. Every layer of your funnel every step in the process is designed to achieve a goal. These events are called conversions, whether it’s an opt in or retrieving data in the form of an email address, phone number or ultimately a sale there are a lot of variables which affect the ROI. The amazing thing is, we can track these data points, optimize them and improve efficiency on ad spend.

*PHOTO CREDIT – IFF INTERNATIONAL  

Calculating ROI

As a digital marketer, it is our responsivity to analyse the events created by our target audience and show each campaigns performance. To do this, we will be measuring different types of activity, depending on our goals for each campaign.

From the client’s side and point of view, the client’s expectation is a dual one. Monetary and Time are two key elements in the expectation of the ROI.

So, let’s take a look at the type of campaign goals and how you can measure them. The first step in determining ROI is identifying the metrics by which the campaign will be analyzed. And those metrics should allow analysis in real-time, so that you can track the performance indicators you have identified.

For Lead Generation Campaigns
The goal of these campaigns is to bring customers to the top of a sales funnel. One of the things that we track is where those leads are coming from. Depending on the strategy the campaign may include blog posts, Facebook ads and posts, Google ads or YouTube links or redirect links from other sources, etc. To really analyze the performance of a campaign, you will need to know the sources of your traffic. The results can be analyzed by:

  • Increase in website traffic
  • Facebook Pixel Events tracking code
  • Live chat conversations in responses to questions/requests
  • Opt-ins into the funnel step
  • Attendance at webinars, podcasts, and live events, along with acquiring contact information of attendees
  • Lead volume, i.e. lead capturing

What is Considered a Good ROI?

We find average bench results across the internet, but a good benchmark is 3%. According to a study by Nielsen, the average return on ad spend is 2.87:1, meaning for every $1 spent on advertising, the average company makes $2.87. However, we strive for a higher ROAS.

From our experience and a previous campaign result we achieved the following in one week.

Facebook Ad Spend: R1502.59

Salon Leads: 12

Salon Bookings: 4

LTV of Client: R2080

Turnover: R2080 x 4 = R8320

ROI on Leads : 30%

ROI on ad spend: 554%

Results may vary and every campaign is different, but we strive to achieve the best results for our client. These results were achieved in one week. Therefore, we can ensure a money back guarantee with 30-50 leads a month.

In conclusion, campaigns are live, meaning results are instant and they come in fast. We will see leads come in within 3 days. Converting those leads are up to the client, but we will help train and guide our clients in order to achieve high conversions and ultimately paying customers.

Let The Digital Ninja help grow your business by generating new leads. Click HERE to get started.

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