What is an Audience and what are the different types of Ad Audiences that you get in Facebook?

By definition an audience is the assembled spectators or listeners at a public event such as a play, film, concert, or meeting.

Facebook is considered a public platform and this specific public platform has many spectators, listeners and people that interact with this platform, socially, privately and business alike.

Image result for Facebook Audience
*Image from AdEspresso

According to Facebook Audience targeting helps you show your ads to the people you care about. There are two general approaches you can take to creating a target audience: specific and broad. The approach you choose depends on what you’re trying to accomplish and what resources you have available.

  • Targeting specifically – are relatively strict set of parameters to work within while finding the best people to show your ad to. Learn more about demographic targeting, or Custom or Lookalike Audiences.
  • Targeting broadly – you’re mostly relying on our delivery system to find the best people to show your ad to. This approach can lead to us finding potential customers you never would’ve known about otherwise. It’s also a good approach if you’re not sure who you want to target.

However, we do not want to interact with everyone, we want to be specific, tailor made and to the point to maximize ROI and only deliver a message to selected group of people. In order to do this, we need to build and define our audiences. In Facebook we get the following different types of audiences.

  1. Custom Audiences from your website
  2. Custom Audiences from customer lists
  3. Engagement Custom Audiences
  4. Lookalike audiences
  5. Ad targeting
  6. Overlapping audiences

These various types of audiences allow us to target the right people who we believe will receive your message best.

At The Digital Ninja, we take our time developing the best Audience for our customer, thus making sure we spend the right amount of ad spend on the right audience. This increases the conversion rate of the leads generated and ultimately more sales for your business.

If you like us help grow your business, click HERE for a Free Audit.

The Digital Ninja

Strategy is the key to your online success.

That statement alone is one the most if not the most important statement in growing your business this year.

One must understand that one does not build a house without designing the floor plans, one does not build a car before sculpting the car out on a 3D scale model, one does not achieve a certain level of fitness with out a fitness plan. Therefore, one does not succeed online and grow your business without developing a detailed strategy plan.

The Digital Ninja prides itself in setting out and building a strategy before going live with a Facebook or Google ad campaign. Strategy is the blueprint in achieving mind blowing results and increasing leads for customers in a way that is proven and converts high quality hot leads into paying customers.

We have a passion for the Microblading industry, and we have made it our mission to understand how to help Microblading Salons like yours succeed! Unlike most social media agencies who focus on generic marketing, we specialise in one thing and one thing only – finding you more leads and customers. Our approach is unique and different in that we believe in measurable return on investment. Our lead generation campaigns are highly focused, directly measurable, and very profitable. 

The Digital Ninja assesses meticulously your online presence, looking if you have a tracking code installed, build audiences, designs funnels, drives traffic to blog articles in order to track data to target and market products and sell special offers in order to gain paying customers.

At the end of the day the results are which speak the loudest, let us put a strategy in place for your business, let us generate 30-50 Leads Guaranteed for you, or your money back.

If you are interested in Free Audit, click HERE

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What is a reasonable time to expect a return on your ad spend?

ROI is the goal and the driving force behind achieving results for every digital campaign. Every layer of your funnel every step in the process is designed to achieve a goal. These events are called conversions, whether it’s an opt in or retrieving data in the form of an email address, phone number or ultimately a sale there are a lot of variables which affect the ROI. The amazing thing is, we can track these data points, optimize them and improve efficiency on ad spend.

*PHOTO CREDIT – IFF INTERNATIONAL  

Calculating ROI

As a digital marketer, it is our responsivity to analyse the events created by our target audience and show each campaigns performance. To do this, we will be measuring different types of activity, depending on our goals for each campaign.

From the client’s side and point of view, the client’s expectation is a dual one. Monetary and Time are two key elements in the expectation of the ROI.

So, let’s take a look at the type of campaign goals and how you can measure them. The first step in determining ROI is identifying the metrics by which the campaign will be analyzed. And those metrics should allow analysis in real-time, so that you can track the performance indicators you have identified.

For Lead Generation Campaigns
The goal of these campaigns is to bring customers to the top of a sales funnel. One of the things that we track is where those leads are coming from. Depending on the strategy the campaign may include blog posts, Facebook ads and posts, Google ads or YouTube links or redirect links from other sources, etc. To really analyze the performance of a campaign, you will need to know the sources of your traffic. The results can be analyzed by:

  • Increase in website traffic
  • Facebook Pixel Events tracking code
  • Live chat conversations in responses to questions/requests
  • Opt-ins into the funnel step
  • Attendance at webinars, podcasts, and live events, along with acquiring contact information of attendees
  • Lead volume, i.e. lead capturing

What is Considered a Good ROI?

We find average bench results across the internet, but a good benchmark is 3%. According to a study by Nielsen, the average return on ad spend is 2.87:1, meaning for every $1 spent on advertising, the average company makes $2.87. However, we strive for a higher ROAS.

From our experience and a previous campaign result we achieved the following in one week.

Facebook Ad Spend: R1502.59

Salon Leads: 12

Salon Bookings: 4

LTV of Client: R2080

Turnover: R2080 x 4 = R8320

ROI on Leads : 30%

ROI on ad spend: 554%

Results may vary and every campaign is different, but we strive to achieve the best results for our client. These results were achieved in one week. Therefore, we can ensure a money back guarantee with 30-50 leads a month.

In conclusion, campaigns are live, meaning results are instant and they come in fast. We will see leads come in within 3 days. Converting those leads are up to the client, but we will help train and guide our clients in order to achieve high conversions and ultimately paying customers.

Let The Digital Ninja help grow your business by generating new leads. Click HERE to get started.

The Digital Ninja