A helpful guide in understanding what a sales funnel is and how it works.

In order to understand what a sales funnel is and how it works we must imagine an actual physical funnel, a physical funnel much like the picture below with a wide opening tapering down into a small spout. This exact design guides a fluid or fine material from a large opening into a specific small opening with precision.

When we think of sales and process of achieving a sale, we want to achieve the same result, the question now becomes ‘how do we achieve this?’ in the digital world.

Well we break the concept or idea up into 4 distinct steps.

4 main steps of a funnel are;

  • Awareness
  • Interest
  • Decision
  • Action

How does a sales funnel work?

The sales funnel essentially is a series of steps designed to guide a visitor or a prospect toward a buying decision. Think of it as a dedicated salesperson in a physical store, guiding you through the isle to a specific product that you required from the start.

The steps in the funnel are composed of different marketing assets that do the actual work of selling.

How do I create a sales funnel?

There are various ways in creating a sales funnel but here is a 5-step guide to understand the process.

Step 1: Identify Your Audience – the prospects you want to target. Use google analytics software to understand your audience size and demographic, be specific.

Step 2: Make your Audience Aware – post articles that guide and help your audience. Use various social media platforms, Facebook, Twitter, Instagram etc. to create and draw attention to your business.

Step 3: Educate Your Audience – Educate your prospects on a topic to create interest in the topic, then send emails, blog links and whats app messages to those audience members through various different campaigns using software, similar to mail chimp.

Step 4: Make an offer – create an offer for the audience or prospect to make a decision.

Step 5: Create an action point – At this point the prospect must be fully committed emotionally to take action in order to make payment which results in a sale.

You can tie up all these steps using a software tool called Click Funnels. Create a Click Funnel account today by clicking on this link.

Or you can acquire our services at the Digital Ninja to it for you, get in contact with us by filling in your details at on the contact us page or you can click Here to book a strategy call.

Do I really need one?

Well if you want to optimize sales, then Yes, if you have a physical brick and mortar store, the Yes. If you have an online store, then Yes, I you have non-profit organisation, then Yes. Everyone needs a sales funnel. Websites are outdated, not effective and can’t track your return on investment.

In conclusion, a sales funnel drives traffic for a specific goal and that is to make a sale. Sales drive business and if you have a salesperson that works 24/7 around the clock, what better way to increase sales & revenue.

If you find this content relevant and want to chat to us, get in contact with us. Schedule a meeting and we will get you started with your own funnel.

If you are interested in a Free Audit click HERE

The Digital Ninja

What is a Facebook Pixel?

Essentially a  Pixel forms part of code that is placed on websites in order to gather data. This data is processed into different categories called events. In order for digital marketing to be effective we need to understand what our audience’s or customers do on our sites or on our online stores.

Image result for facebook pixel

Why is it important for your website to have one?

The Facebook Pixel provides important data which can be used to create better and more effective Facebook ads. It also helps to track your conversion rate of people seeing your ad, to actually clicking your ad and ultimately purchasing something from you. Using this recorded data, we can then see an accurate return on investment.

The importance of a FB Pixel should be highlighted even though you don’t run FB ads you should allow us to install one immediately in order to gather information upfront and when you are ready run ads we don’t have to start from scratch.

Using an overview we know that FB Pixel can be used Facebook conversion tracking, FB re-targeting, FB lookalike audiences, optimization and in depth metrics analysis.

Image result for facebook pixel

What sort of data can you track or gather?

There are 17 standard Facebook pixel events which can be tracked

  • Purchase: Someone completes a purchase on your website.
  • Lead: Someone signs up for a trial or otherwise identifies themselves as a lead on your site.
  • Complete registration: Someone completes a registration form on your site, such as a subscription form.
  • Add payment info: Someone enters their payment information in the purchase process on your website.
  • Add to cart: Someone adds a product to their shopping cart on your site.
  • Add to Wishlist: Someone adds a product to a Wishlist on your site.
  • Initiate checkout: Someone starts the checkout process to buy something from your site.
  • Search: Someone uses the search function to look for something on your site.
  • View content: Someone lands on a specific page on your website.
  • Contact: Someone contacts your business.
  • Customize product: Someone selects a specific version of product, such as choosing a certain colour.
  • Donate: Someone donates to your cause.
  • Find location: Someone searches for your business’s physical location.
  • Schedule: Someone books an appointment at your business.
  • Start trial: Someone signs up for a free trial of your product.
  • Submit application: Someone applies for your product, service, or program, such as a credit card.
  • Subscribe: Someone subscribes to a paid product or service.
Image result for facebook pixel

Can You set one up for me?

Yes, most definitely we can, get in contact with us or follow this link to leave your details. Click HERE to receive a free Audit

The Digital Ninja