What is a Facebook Pixel?

Essentially a  Pixel forms part of code that is placed on websites in order to gather data. This data is processed into different categories called events. In order for digital marketing to be effective we need to understand what our audience’s or customers do on our sites or on our online stores.

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Why is it important for your website to have one?

The Facebook Pixel provides important data which can be used to create better and more effective Facebook ads. It also helps to track your conversion rate of people seeing your ad, to actually clicking your ad and ultimately purchasing something from you. Using this recorded data, we can then see an accurate return on investment.

The importance of a FB Pixel should be highlighted even though you don’t run FB ads you should allow us to install one immediately in order to gather information upfront and when you are ready run ads we don’t have to start from scratch.

Using an overview we know that FB Pixel can be used Facebook conversion tracking, FB re-targeting, FB lookalike audiences, optimization and in depth metrics analysis.

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What sort of data can you track or gather?

There are 17 standard Facebook pixel events which can be tracked

  • Purchase: Someone completes a purchase on your website.
  • Lead: Someone signs up for a trial or otherwise identifies themselves as a lead on your site.
  • Complete registration: Someone completes a registration form on your site, such as a subscription form.
  • Add payment info: Someone enters their payment information in the purchase process on your website.
  • Add to cart: Someone adds a product to their shopping cart on your site.
  • Add to Wishlist: Someone adds a product to a Wishlist on your site.
  • Initiate checkout: Someone starts the checkout process to buy something from your site.
  • Search: Someone uses the search function to look for something on your site.
  • View content: Someone lands on a specific page on your website.
  • Contact: Someone contacts your business.
  • Customize product: Someone selects a specific version of product, such as choosing a certain colour.
  • Donate: Someone donates to your cause.
  • Find location: Someone searches for your business’s physical location.
  • Schedule: Someone books an appointment at your business.
  • Start trial: Someone signs up for a free trial of your product.
  • Submit application: Someone applies for your product, service, or program, such as a credit card.
  • Subscribe: Someone subscribes to a paid product or service.
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Can You set one up for me?

Yes, most definitely we can, get in contact with us or follow this link to leave your details. Click HERE to receive a free Audit

The Digital Ninja

I post on Facebook, how are you different?

That is a very good question and one has to understand how FB works in order to answer this question. Facebook just like any other social media platform is a business, and a very good one I might add. Just like any other good business Facebook wants to maximize its revenue, its reach and gather as much information from users across the world as possible.

This information does not come cheap and Facebook allows marketers to use this information in a very positive way. Hold this thought, I will come back to it in a moment.

If you post something on your wall, chances are that not a lot of people will see your post, this is called organic posting. Research from Social@Ogilvy suggests that for Pages with more than 500,000 Likes, organic reach could be as low as 2%. Based on the figures above, that means a Page with 10,000 fans could expect just 650 of them to actually see that Page’s posts in their News Feeds. Wow that is insane, only 2% of people see your post organically, that is a very low number. If you are planning to build your brand, increase your likes make sales through your FB page, I have to tell you that based on those figures your chance of success is very low.

How do I increase those stats? you might ask. Well you have to advertise is the most simple answer, it not the only answer, but most cost effective to achieve a return on investment. Now that is where we at The Digital Ninja can help you, we have studied and understand how Facebook algorithms work, we will building Audiences , installing tracking codes and structure campaigns that generate leads optimise your conversion and increase sales to your Microblading Salon.

Microblading is a very niche industry, and the service is in great demand among women, tapping into that specific market successfully and increasing your salons sales revenue, you will have to align yourself with a digital marketer to achieve these results.

Here at The Digital Ninja we have laser focused strategy that will increase leads, increase conversions and ultimately increase sales revenue. That is what sets us apart, strategy and an amazing winning formula. Traditional marketing is outdated, slow and definitely not effective. The Digital Ninja applies the latest knowledge and skills when it comes to marketing online, unlike others we track our clients performance, enhance the campaign and refine the audiences to achieve money back guaranteed results.

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That is what sets us apart from the rest, if you are interested in a FREE Audit, click HERE and let us grow your business.

The Digital Ninja

What is an Audience and what are the different types of Ad Audiences that you get in Facebook?

By definition an audience is the assembled spectators or listeners at a public event such as a play, film, concert, or meeting.

Facebook is considered a public platform and this specific public platform has many spectators, listeners and people that interact with this platform, socially, privately and business alike.

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*Image from AdEspresso

According to Facebook Audience targeting helps you show your ads to the people you care about. There are two general approaches you can take to creating a target audience: specific and broad. The approach you choose depends on what you’re trying to accomplish and what resources you have available.

  • Targeting specifically – are relatively strict set of parameters to work within while finding the best people to show your ad to. Learn more about demographic targeting, or Custom or Lookalike Audiences.
  • Targeting broadly – you’re mostly relying on our delivery system to find the best people to show your ad to. This approach can lead to us finding potential customers you never would’ve known about otherwise. It’s also a good approach if you’re not sure who you want to target.

However, we do not want to interact with everyone, we want to be specific, tailor made and to the point to maximize ROI and only deliver a message to selected group of people. In order to do this, we need to build and define our audiences. In Facebook we get the following different types of audiences.

  1. Custom Audiences from your website
  2. Custom Audiences from customer lists
  3. Engagement Custom Audiences
  4. Lookalike audiences
  5. Ad targeting
  6. Overlapping audiences

These various types of audiences allow us to target the right people who we believe will receive your message best.

At The Digital Ninja, we take our time developing the best Audience for our customer, thus making sure we spend the right amount of ad spend on the right audience. This increases the conversion rate of the leads generated and ultimately more sales for your business.

If you like us help grow your business, click HERE for a Free Audit.

The Digital Ninja