In order to understand what a sales funnel is and how it works we must imagine an actual physical funnel, a physical funnel much like the picture below with a wide opening tapering down into a small spout. This exact design guides a fluid or fine material from a large opening into a specific small opening with precision.
When we think of sales and process of achieving a sale, we want to achieve the same result, the question now becomes ‘how do we achieve this?’ in the digital world.
Well we break the concept or idea up into 4 distinct steps.
4 main steps of a funnel are;
How does a sales funnel work?
The sales funnel essentially is a series of steps designed to guide a visitor or a prospect toward a buying decision. Think of it as a dedicated salesperson in a physical store, guiding you through the isle to a specific product that you required from the start.
The steps in the funnel are composed of different marketing assets that do the actual work of selling.
How do I create a sales funnel?
There are various ways in creating a sales funnel but here is a 5-step guide to understand the process.
Step 1: Identify Your Audience – the prospects you want to target. Use google analytics software to understand your audience size and demographic, be specific.
Step 2: Make your Audience Aware – post articles that guide and help your audience. Use various social media platforms, Facebook, Twitter, Instagram etc. to create and draw attention to your business.
Step 3: Educate Your Audience – Educate your prospects on a topic to create interest in the topic, then send emails, blog links and whats app messages to those audience members through various different campaigns using software, similar to mail chimp.
Step 4: Make an offer – create an offer for the audience or prospect to make a decision.
Step 5: Create an action point – At this point the prospect must be fully committed emotionally to take action in order to make payment which results in a sale.
Do I really need one?
Well if you want to optimize sales, then Yes, if you have a physical brick and mortar store, the Yes. If you have an online store, then Yes, I you have non-profit organisation, then Yes. Everyone needs a sales funnel. Websites are outdated, not effective and can’t track your return on investment.
In conclusion, a sales funnel drives traffic for a specific goal and that is to make a sale. Sales drive business and if you have a salesperson that works 24/7 around the clock, what better way to increase sales & revenue.
If you find this content relevant and want to chat to us, get in contact with us. Schedule a meeting and we will get you started with your own funnel.
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The Digital Ninja